Tank Digital is the trading name for Graeme Binnington, a creative producer based in New York (formerly London and Amsterdam). Recent projects include adidas, Philips, Nivea, Aviva, Reebok, BBC, HMV, Microsoft, Jameson Whiskey, Play.com, Ryvita and Tabasco.

Career History

Sept 2011 - Present // MediaMonks // Executive Producer


Jun 2011 - Sept 2011 // TBWA Amsterdam // Exec Producer (freelance)
Global campaign for adidas and UEFA Champions League. Worked with MediaMonks and Stink Digital.

Apr 2011 - Jun 2011 // Tribal DDB Amsterdam // Senior Project Manager (freelance)
Variety of projects for Philips.

Dec 2010 - Apr 2011 // Blast Radius Amsterdam // Project Director (freelance)
Multi-million global campaign for Nivea featuring Rihanna. Production budget in excess of €3M.

Mar 2010 – Nov 2010 // AMV:BBDO // Exec Producer (freelance)
At AMV I spent 9 months managing a programme of work for Aviva Global - a brand stature campaign. A very wide variety of production deliverables (virtually everything you could throw at a digital campaign) including viral film, facebook app, youtube brand channel, eight websites and wide variety of rich digital advertising. Digital budget of £5M. Worked with B-Reel and MediaMonks.

Jan 2010 – Mar 2010 // Glue London // Senior Producer (freelance)
On this engagement I worked exclusively on launching a new pair of trainers for Reebok in the US (zigtech) - their biggest product launch for some time. $0.5M digital production budget delivered in 8 weeks.

Oct 2009 – Jan 2010 // GT // Senior Producer (freelance)
Closely worked with creative, technical and account management teams to successfully deliver a variety of projects for BBC, HMV and Microsoft. Varied budgets up to £150k.

Sept 2009 – Oct 2009 // Tribal DDB // Senior Project Manager (freelance)
Projects for Terry's Chocolate Orange, Johnson & Johnson and BPEX. 

Jun 2009 – Aug 2009 // GT // Senior Producer (freelance)
Worked largely on a pilot global campaign for Microsoft. This Windows customer experience campaign was localised in a dozen markets and included website and wide variety of rich format digital advertising. Budget up to £700k (comparable media budget of £2M), highly creative and significant film (video) production works.

Jul 2008 – Jun 2009 // Libertine London // Production Director
As digital production director at Libertine (formerly RPM3 and Beechwood), my main responsibility was the smooth running of the project management function for the agency's digital department. I led a team of project managers and directed a number of high-value projects for clients including Jameson Whiskey, Play.com, HMV, Ryvita, Tabasco and Shepherd Neame. Varied budgets up to £0.5M.

Oct 2007 – Jun 2008 // Emperor Design // Senior Project Manager
As senior digital project manager at Emperor Design, I was responsible for managing all digital projects in the Edinburgh office of this large corporate communications agency. During my time there I had to deliver all services via the 20-strong digital team based in London which involved frequent travel. I also worked with client partners to identify new opportunities and led a number of pitches.

2006 – 2007 // Navyblue Design Group // Senior Project Manager
As senior digital project manager at Navyblue, my main responsibility was the operational management of the 15-strong digital department. As well as leading designers and developers, I worked alongside a number of other project managers and account handlers. Most notable clients included Boots, Kellogg’s, Scottish & Newcastle, Edinburgh Zoo, Football Aid, Ideal Standard and Knoll Furniture. Varied budgets up to £300k.

2004 – 2006 // Lightershade // Project Manager
As digital project manager at Lightershade, I directly managed the design and development teams, undertaking reviews and recruitment as necessary. In addition to this I project-managed all the agency’s projects, working closely with account managers, new business and creative / technical directors. Was also instrumental in implementing new workflow management processes and successfully taking the agency through an ISO90001 accreditation. Worked extensively with Winterthur Life as well as Standard Life, Aegon, Edinburgh Fringe, Cheltenham Festivals and Edinburgh University. Varied budgets up to £0.5M.

2002 – 2004 // McKinstrie Wilde // Project Manager
As digital project manager at McKinstrie Wilde, I was responsible for managing the 5-strong digital team and all digital projects. Technical development was outsourced so I also managed 3rd party contractors. Most significantly, my work with megabus.com and the Stagecoach owners successfully halted Easyjet’s entry into the bus travel industry. Other notable clients included the pharmaceutical giant Inveresk Research and the global flooring manufacturer Altro Transflor. Varied budgets up to £350k.