Worked with the client to devise a unique way to engage with UK consumers and 'fans'. Design and build of UK Fan Club website and facilitate on pack Pizza Hut promotion - TV campaign.


Tabasco

Tabasco as a global brand is managed from the USA and has an international online presence at tabasco.com. The challenge was to devise a unique online proposition for UK consumers and Tabasco 'fanatics'.

In addtition to fan based content which will be built upon, the site includes the Flickr API, members forum and user generated recipes. The website is also a platform for UK based promotions and is currently running with the Pizza Hut Tabasco pizza promotion. This is an 350,000 onpack promotion, redeemable via the Fan Club website.

Agency: Libertine
Budget: £35,000
Purpose: UK Fan Club and Pizza Hut promotion
Tech: Custom CMS / Voucher codes / .NET / Open Source
Launch Tabasco Slideshow