Worked with a variety of other agencies on a trully integrated campaign to promote Ryvita and its updated brand positioning. The purpose: to link together TV, digital, PR and experiential.
Ryvita
// no website available
As part of an overall £2.5m campaign, our involvement was to work with the other agencies involved (advertising, media, PR and experiential) to come up with a campaign idea which could effectively work across all media channels. For our part, deliver a website which has a real purpose to visit. The website was at the centre of the overall campaign.
A very complex project, involving a great deal of cross agency meetings and presentations. The campaign idea was formed and we were able to devise real purpose to visit the website, which could also work across all media channels. I completed the discovery phase which included all site planning, IA, wireframes and specification. I also worked with creatives to come up with a number of creative approaches - one of which was approved for build. Unfortunately due to a merger with Jordans cereals, the entire campaign was shelved just prior to our commencement on the website build.
Other Projects
Reebok // Aviva // Microsoft // BBC //Jameson Whiskey // Play.com // Ryvita // Winterthur // Shepherd Neame // Kellogg’s // Football Aid // Megabus // Tabasco
