Support the extensive TV / Poster Christmas campaign for Play.com, with the right mix of digital display advertising. This included a variety of different digital formats.


Play.com

// digital campaign

With a substantial TV and Poster campaign on the run up to the Christmas period, it was important for Play to cover a variety of differnt digital channels. In order to do this, we created a suite of digitial adverts which included leaderboards, MPU's, expandables, video and a game.

The game in particular posed a few challenges due to budget contstraints and client requirements / wishes. I was able to apply a fairly creative approach to this particular game development, managing to purchase a previously developed game and then extensively modifying it to creat the robot racer.

Agency: Libertine
Budget: £30,000
Purpose: Digital campaign and game
Tech: Eyeblaster / Flash / Cachefly
See Play.com Examples

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