Design, build and deploy to multiple markets, a global campaign for Windows Live. The brief was to deliver a very rich campaign that would run across most of the Microsoft network.
Microsoft:Windows Live
// no longer live
Having the run of the Microsoft network meant a huge variety of different formats to design and build, from takeovers and rich expanding units to standard ads and small units.
The budget could not afford lots of rich film for the ads, so we improvised, creating comic book style stories which were to play out both in the ads, but also on the supporting website. Given the global nature of the campaign, we had to make sure our cast was representative of the different markets it would be deployed into.
A very challenging client, with regular changes to requirements and briefs. The price tag of the overall project reflects this. The project was delivered in partnership with the Seattle office of Wunderman and our client was based in the US.
Other Projects
Reebok // Aviva // Microsoft // BBC //Jameson Whiskey // Play.com // Ryvita // Winterthur // Shepherd Neame // Kellogg’s // Football Aid // Megabus // Tabasco
